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If you’ve ever tried to cut back on drinking by yourself, you know how hard it can be. It can feel like a lonely, uphill battle. But what if it didn’t have to be that way? What if it could feel like progress, like momentum, like leveling up—with support from friends or a like-minded community?
Right now, nearly half of American adults are trying to drink less. It’s part of a growing shift toward mindful drinking, and it’s not about hitting rock bottom. It’s about choosing more energy, better sleep, a clearer head, and feeling more in control of your choices.
That’s where I’m Good comes in. The app is based on one simple idea: we’re social beings, and we’re more successful when we feel supported, encouraged, and connected. Instead of tracking drinks consumed, I’m Good helps you log the drinks you choose not to have—and gives you tools to keep going.
Here’s how it works, and why it’s so effective.
Research shows that behavior change is more successful when it includes social support. Whether it’s joining a running group or working out with a friend, being part of something bigger helps people stay consistent.
That’s why I’m Good makes community a central part of the experience. You can join team challenges or start your own with friends. Every time someone in your group taps “I’m good,” it contributes to your shared progress. It feels less like restriction, and more like winning together.
The app uses positive reinforcement, not guilt. Every time you skip a drink, you tap “I’m good” and see your progress add up. Over time, those skipped drinks turn into streaks, badges, and savings—both in dollars and health benefits.
You’re not punished for drinking. You’re rewarded for the times you don’t.
That shift in focus helps build momentum and confidence. Instead of feeling like you’re failing when you drink, you get to feel proud when you don’t. And that pride makes it easier to keep going.
Nobody changes because an app tells them to. People change because something in their life matters deeply—maybe it’s wanting to sleep better, have more patience with kids, feel mentally clearer, or just prove they can.
When you first start using I’m Good, you choose what matters most to you. That motivation is reflected throughout the app: in the way your stats are shown, in the encouragement you receive, and in the progress you can actually feel.
The app isn’t here to push you. It’s here to remind you why you started and help you keep going.
One of the most powerful parts of I’m Good is the community-wide mission: to collectively skip 1 billion drinks.
That might sound ambitious, but it’s meant to remind every user that their effort matters. Every single time you tap “I’m good,” you help push the global counter forward. That shared goal creates a sense of pride and purpose. You’re not just cutting back on drinking for yourself—you’re helping change the culture around it.
And when you see that number growing, it’s a reminder that you’re not alone. Thousands of others are on this journey with you.
To recap:
I’m Good brings all of these together in a simple, encouraging way. Whether you’re cutting back for a week, a month, or a bigger lifestyle change, the app gives you structure, support, and a sense of progress you can actually feel.
You don’t have to commit to quitting forever. You don’t even have to tell anyone what you’re doing. You just tap “I’m good” when you skip a drink, and the app helps you stay motivated from there.
This is your invitation to try something new. To take control on your own terms, with a little help from a team. You might be surprised how quickly those small wins start to add up.
Sign up for the "I'm Good" beta today
